The Master of Science Digital Marketing gives you the skills and knowledge required to be successful in a range of digital marketing roles including social media, business marketing strategy, digital marketing communications, automation, content management and curation, and measurement and analysis.
You will examine the disruptive nature of technology and how it challenges traditional marketing methods and practices – exploring new ways of working across infrastructure, processes, people and culture to support the marketing function within a business.
Across all digital channels, every click, interaction, journey and registration is tracked – the learnings from this can enhance marketing and business return on investment. You take the guesswork out of what drives return on investment, examining and applying digital marketing metrics with the aim of increasing online customer engagement/user optimisation.
Our Master’s in Digital Marketing has been devised in collaboration with a number of the region’s leading digital agencies, giving you contemporary practice-based understanding.
| Awarding authority | Teesside University, UK | |
| Academic Year/Time Schedule/Programme Duration | Duration of course is 1 year | |
| Mode | Full Time / Part Time | |
| Teaching Amenities, Facilities etc | Lecture rooms, Library, Computer lab, Student lounge |